In their book, Spreadable Media, Jenkins, Ford and Green discuss Thompson’s (1978,79) theorization of “Moral Economy.” In which morality, or belief in a moral exchange, is what consolidates and sustains market relations.
Revenge porn seems to market on quite the opposite value-system (some might think) in which an alternate morality (of women or lover-shaming) operates over business parameters.
I found it affronting visiting the revenge porn site The Dirty and analysing the way photographs of women are framed. Often they are pictures which would not be considered porn in any other context, however, due to the comments and collaboration of the revenge community the become something else.
As Pink (2012) suggests technology enables us to distance the object of a photo from its meaning, which is rendered fluid to the journey of the photographer who has produced them.
Warning: A screenshot of a comment below a picture from The Dirty.